When negotiation happens

Negotiation is one of the biggest challenges in growing a career.

We usually think of it in relation to getting a new job, asking for a raise, or requesting a more flexible work schedule.

But negotiation happens more often than we might like to admit…

  • A new project or opportunity arises, and it is not clear who will lead it.

  • An established workflow changes because team/company priorities have shifted.

  • Life circumstances arrive that change an individual colleague’s priorities.

The key in nearly every case is to recognize the moment, prepare the basics of what you need/want, and take time to process how you feel about the potential outcomes.

For most of us, each negotiation is a chance to learn. Almost always, you don’t get everything you want. That promotion or job title may come with added salary, but also with more responsibilities and ambiguity.

The chance to impact overall success by leading a new project is tempting, but can mean having to spend time thinking about learning styles, motivations, and how to hold each person accountable.

The important thing is to see that it is a negotiation, and practice. When you practice negotiating on the small things, you prepare yourself for the moments where everything is on the line.

When things go wrong

Things can go sideways in any company or organization, regardless of size or industry.

You don’t have to be evil or stupid for this to happen. Markets change constantly, and timing and luck have a lot to do with whether your product is successful over time.

Often, there are opportunities to course correct before the problem(s) become major. But seeing those opportunities (and acting on them) depends heavily on building good culture.

At a team level, if you are a manager, director, or executive cutting headcount or delivering a performance improvement plan (corporate lingo for “you’re not doing well and need to get it together”), it’s already too late.

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Who is it for

At the beginning of every new venture, there is one question that matters…

Who is it for?

Often, our dream is for the new thing to reach as many people as possible. “Everyone!” we respond, knowing that what we are working on has the potential to change the world.

Experienced founders know this is a trap. You can always increase the scope of what you’re working on later, but growth begins by focusing on specific audiences and communities.

This is why we unconsciously dismiss brands or organizations that churn out huge and life-changing promises, but don’t deliver the specifics. We know, of course, that it is hard to change the world but seek relationships where people deliver on their promises.

At every moment, ask yourself, who is this for? And if you aspire to develop a strong and broad community …the answer isn’t “the ceo” or “the board” or “me.”

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A startup is just a series of prioritizations

In the early going, before there is a product or service, all you are doing is looking at a relationship between people, and maybe the market at large. 

The goal is to answer one question: can we create something that is useful, interesting, meaningful, inspirational, valuable, and/or helpful to a specific person? 

If you can, and they share with you why it has meaning or value, then you can build a community around it. 

This is what every "visionary" pays lip service to, but experienced founders know: an early stage company or project is just an exercise in building community.

If you focus on growth alone, you may occasionally stumble across value, but you're likely to miss many of the non-transactional reasons people relate to a company or organization - why they are loyal and choose to stick with something, or why they choose to try something new. 

Your job is to keep a list of 10, 20, 50, or even hundreds of priorities that reflect the values of your community...and constantly re-prioritize the list based on what is possible, and what can be imagined.

If the list is all imagination, you'll miss the opportunity to deliver meaningful value. If it's all value here and now, you'll miss the chance to build a community with vision.

You can't control an ecosystem

Last week marked my ninth year of being on Twitter, matching nearly a decade that I’ve worked in / around tech and The Web.

In that decade I’ve dug into a vast array of projects, including managing design + development, building a brand from scratch, researching/reporting on stories as a journalist, creating my own startups, and mentoring entrepreneurs.

While this has been an intense year, it has also reinforced a bunch of lessons from that time, many of which I’ve written about here on this blog. That includes things like taking the time to do work correctly, designing a good creative process, letting people chart their own course, and negotiating more than just salary.

When I named this site Ecosystems and Entrepreneurs in 2015, I was thinking a lot about how structure works…both good and bad.

2017 has turned out to be all about looking at structure and power, revealing what’s been hidden in some cases for hundreds of years. One of the overarching lessons right now is that you have to be willing to give up power in order to actually see change.

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